How we live – the way we define home, our sense of fashion, how we are raised – are ever changing.

How we learn about living, the tools and processes, must also be empathic, actionable, and insightful.

Engaged by Procter & Gamble, and working across categories and business situations, Kaii has helped define consumer understanding, new product development, and business and brand strategy.  He is responsible for creating over $100 million in new products.